Is Your Trade Show Booth Making These 3 Costly Mistakes?

There’s no doubt, trade shows can be one of the best ways to find new clientele and customers. It’s targeted, it’s face-to-face and it comes with a built-in audience. A good trade show experience can truly change the success of your business. But if you’re finding that many of the attendees are passing your booth by, and you’re not making many valuable connections, it can be an incredible waste of time. Trade shows are expensive. Make sure you get a return on your investment, by making sure you’re not making one these 3 costly mistakes: 1. You’re...

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