Four Very Simple Steps To Creating An Effective Sign

Designing a sign can be as simple as your logo, but without considering these 4 factors, even the simplest sign can be a complete dud. 1. K.I.S.S. This stands for “Keep it simple, stupid” and it means that you should stick to the one message you want your sign to deliver. Don’t clutter it with unnecessary information. Your sign’s message should be straight forward. If it is a sign indicating your business’ location, it is most effective to just use your business name and/or logo. An advertising sign will obviously need to say more, but you still must stick to the...

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Is Your Trade Show Booth Making These 3 Costly Mistakes?

There’s no doubt, trade shows can be one of the best ways to find new clientele and customers. It’s targeted, it’s face-to-face and it comes with a built-in audience. A good trade show experience can truly change the success of your business. But if you’re finding that many of the attendees are passing your booth by, and you’re not making many valuable connections, it can be an incredible waste of time. Trade shows are expensive. Make sure you get a return on your investment, by making sure you’re not making one these 3 costly mistakes: 1. You’re...

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